Case Study – WaterRower

Most of us know we should be doing more to build and maintain our fitness. But it’s hard to find the time and summon the motivation to go out to the gym, and few of us have the space for a dedicated gym room at home, or want ugly fitness equipment in our living rooms.

Luckily, WaterRower have come up with a solution, which is to build elegant rowing machines out of wood that more like Scandinavian furniture that something you’d see in a gym, whilst incorporating the latest technology to provide motivational programs and data driven incentives to train.

As the name implies, the machines don’t use conventional resistance technology but have a tank filled with actual water to provide a realistic rowing experience both in feel and even sound. The high end look and feel does not however come with compromise on delivering the data driven fitness programs and fine control that people expect from modern equipment.

WaterRower have selected Insight SIP’s modules to provide Bluetooth connectivity across their product range. The machines can connect to both WaterRower’s own apps or a variety of third-party offerings, including ones with online “fitness on demand” classes to provide that extra incentive to get active. The connectivity to third party apps is based on the FTMS (FiTness Machine Protocol) that runs on top of Bluetooth to provide interoperability between Apps and Machines.

Current models include Bluetooth connectivity as standard, but as these devices are built to last, existing customers haven’t been forgotten either, with the option to retrofit connectivity via an add on unit.

As well as connecting to a smartphone where a user can assimilate all their fitness data, WaterRower provide their own monitor units linked wirelessly to the rotor, for customer that want a standalone solution.


Chris Footner, Project Design Manager said “We chose the Insight SIP solution as it offered a high performance miniature solution that could fit into our existing designs and could also be easily used in our new products whilst taking up minimal PCB space. We also like the fact you had a variety of models all with the same footprint and pinout, which meant we could easily choose the optimum solution for different products without major effort to learn about the different devices. We use the 1507-AX, 1907-LL and 1907-HT, according the requirements of each product, and have some new ideas for future developments”

Nick Wood, Sales and Marketing Director for Insight SIP, said “We are delighted that WaterRower’s chose our devices for their connectivity solutions. These really are great looking machines, and we look forward to working with them on their future developments.”

About WaterRower

“Widely regarded as the most realistic simulator of on-water rowing, WaterRower has been dedicated to creating rowing machines of exceptional quality and design for over 30 years. Offering a low-impact, full-body workout, the WaterRower is acclaimed not only for its exercise benefits, but also as an outstanding design innovation. Hand-built in the USA, all timber used to manufacture of wooden WaterRower rowing machines is sourced from sustainably managed hardwood forests in the Appalachian Mountains.

The official water rowing machine of British Rowing; the WaterRower is suitable for everyone from an elite athlete to a complete beginner.” Websites:

About Insight SIP

Insight SIP is the leading manufacture of high performance miniature RF modules. It offers a full range of BLE (Bluetooth Low Energy) solutions based on Nordic Semiconductor chipsets, as well as other wireless solutions such as LoRa and Ultra-Wide Band. The 1507-AX, 1907-LL and 1907-HT used in this project are fully integrated pin compatible modules with antenna, crystals and all necessary components based on the Nordic Semiconductor nRF52832, nRF52811 and nRF52833 respectively. Website:

Press Contacts

For further information, photos, or a conversation with Insight SIP, please contact:

Nick Wood or Michel Beghin, Insight SiP, This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +33 4 93 00 88 80

Martin Forrest, PR for Insight SiP, This email address is being protected from spambots. You need JavaScript enabled to view it.
M: +33 7 89 69 54 25


Insight SiP
GreenSide, Bat.7, Entree2,
400 Avenue Roumanille, BP 309
F-06906 Sophia–Antipolis FRANCE

Phone: +33 (0) 493 008 880

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