DnaNudge – Shopping with your DNA
The world’s first DNA-based healthier food selection service, includes Insight SiP RF module
When shopping for food, many people struggle to make healthy choices, and obesity has become a widespread problem. When following a diet, it is not always easy to access the right nutritional information, particularly when faced with an overwhelming number of foods to select from supermarket shelves. Fortunately, there is now a solution developed by DnaNudge that encourages healthy eating by “nudging” consumers to pick out the healthiest food, most suited to their unique DNA profile and lifestyle, when shopping.